Marketing Executive


Position Title:    Marketing Executive

Location:             Cheltenham

Department:      Marketing

Reports to:         Marketing Manager


The role would suit someone that likes to run their own ship, whilst enjoying being part of a team.

  • To develop and execute a campaign and events plan for the software solution – in line with pipeline generation targets for new business and existing customers.
  • To manage the full ‘lifecycle’ of each campaign and be ultimately responsible for the success, ensuring that the planning, execution and completion runs smoothly and is all managed through CRM.
  • To build knowledge of the software solution, awareness of target market trends and current customer behaviours – with the aim of becoming the software ‘specialist’ in the marketing team.
  • To manage internal communications relating to campaigns, ensuring that the wider business is always aware of marketing activity.
  • To be responsible for managing campaign and event budgets, reporting on spend to the Marketing Manager on a monthly basis, ensuring ROI for campaigns and accurate final costs.
  • To work with external agencies to create any required campaign creatives or assets such as infographics and ebooks.
  • To work with internal sources of knowledge to create compelling content.
  • To manage and update the IRM social media channels, with a clear focus on delivering compelling content and increasing follower numbers.
  • To analysis and identify data, looking for trends or highlighting any gaps.
  • To supply copy for the software-specific Google Adwords and LinkedIn advertising programs.
  • To develop relationships with the relevant sales reps and pre-sales consultant in order to create current and impactful campaign messaging.
  • To identify and monitor key competitors, ensuring IRM’s campaigns are differentiated and stand out from the crowd.

Responsibilities for the position of Marketing Executive include:

  • Campaign Strategy and Execution
  • Managing and developing an events program
  • Updating web content using CMS
  • Social media management
  • Content and collateral creation

Key Skills / Requirements

  • 4+ years marketing, with B2B software experience essential.
  • Strong lead generation campaign skills, with proven results.
  • Campaign and event management.
  • Strong understanding of the value of data, with experience of using desired.
  • Ability to identify and build compelling content.
  • Self-motivated with the ability to use initiative.
  • Good project management skills.
  • Work effectively as a team member, showing flexibility and a responsive attitude to team/individual tasks
 ***Candidates must be eligible to work and reside in the UK . No third party applications will be accepted. IRM Ltd does not supply sponsorship VISA’s.

To apply for this role please send your covering letter and cv to